Your email communication has to be so good to the point of giving a reader/user a reason to open it up. There are many
![Email vs Social media Email vs Social media](http://lh3.ggpht.com/-OBusSl4IBAo/UEjOgOmaLDI/AAAAAAAABUA/48pHHOGW_OU/Email%252520vs%252520Social%252520media_thumb%25255B3%25255D.jpg?imgmax=800)
You also want to not ask for too much information from your visitor. To improve productivity of email opt-in is based on how you communicate with your subscriber. Having the right approach in place will make the difference of your results in optimizing your email opt-in. Here are a few guidelines that you can put in check for your opt-in pages:
- Use a simple approach
- Communicate clearly
- Show the value
- Show them an example
- Tell them about your privacy policy
- Ask for only the data that you need initially
- Allow subscribers to make his or her own decision
- Send a welcome email
![Double Opt-in Double Opt-in](http://lh3.ggpht.com/-uVSeQLtQx0U/UEjOhB06KVI/AAAAAAAABUQ/mFBbSgXDvxU/Double%252520Opt-in_thumb%25255B1%25255D.jpg?imgmax=800)
- Your homepage of your website or blog
- Download (Only if you offer download capabilities)
- During registration
- At checkout (If you have a check out section on your website or blog)
- Make good on your promise
- Make haste (Be proactive)
- Protect your database
To build your productivity here are more related post.
How to Optimize-Website Optimization Pt. 2
How to Optimize-Your website to get found
Thank you reading and visiting. Leave a comment. question or suggestion below this post.
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Ann Moses
©9-6-2012 Ann Moses
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