Improve Productivity-Optimizing the Email Opt-In Process

Your email communication has to be so good to the point of giving a reader/user a reason to open it up. There are many concerns to have in conveying information to your subscribers. You don’t want to use templates that you have not been created or customized by you. You also want to keep in mind that you want to send emails to those who are most interested in your products or services.
You also want to not ask for too much information from your visitor. To improve productivity of email opt-in is based on how you communicate with your subscriber. Having the right approach  in place will make the difference of your results in optimizing your email opt-in. Here are a few guidelines that you can put in check for your opt-in pages:

• Use a simple approach
• Communicate clearly
• Show the value
• Show them an example
• Tell them about your privacy policy

For your opt-in forms:

• Ask for only the data that you need initially
• Allow subscribers to make his or her own decision
• Send a welcome email

Where to use your opt-in form:

• Your homepage of your website or blog
• Download (Only if you offer download capabilities)
• During registration
• At checkout (If you have a check out section on your website or blog)
• Make good on your promise
• Make haste (Be proactive)
• Protect your database

The email communication with your opt-in process is very important for your online interactions. With the above steps you will improve your productivity for building your business and being successful.

To build your productivity here are more related post.
How to Optimize-Website Optimization Pt. 2
How to Optimize-Your website to get found

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Ann Moses
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